Mahindra & Mahindra's online booking of Scorpio-N starting July 30 will be followed keenly by the analyst community, given the launch price of Scorpio-N is similar to XUV700 but lower than the previous-gen Scorpio and is quite attractive when compared with peers. A few analysts said M&M could be a key beneficiary of the strong model cycle in utility vehicles (UV), as they put price targets on the stock up to Rs 1,315, suggesting up to 17 per cent potential upside on the counter.