After HDFC Securities and JM Financial, Motilal Oswal became the third domestic brokerage firm to have initiated coverage on the newly-listed foodtech firm Swiggy saying that quick commerce is a once-in-a-lifetime opportunity to disrupt consumption in India. Motilal gave a target price of Rs 475 which signals an upside potential of 13% but gave a "Neutral" rating, citing execution risks and strong competition.