Shares of real estate companies were on a roll in trade on Wednesday on expectation of strong demand ahead of festive season, with several lenders already announcing a rate cut. Real-esate major DLF jumped 10 per cent to Rs 363.75, while Godrej Properties hit a new high on rallying 10 per cent to Rs 1,852. Both, stocks trade in the futures & option (F&O) segment, which has no circuit limits.