Shares of ITC gained 2 per cent at Rs 279 on the BSE in Friday’s intra-day trade in an otherwise weak market, as a good defensive play in a volatile environment. The stock of the diversified fast moving consumer goods (FMCG) company quoted close to its 52-week high of Rs 282.30 touched on May 20, 2022. In comparison, the S&P BSE Sensex was down 1 per cent at 52,470 at 10:46 am.