Shares of FSN E-Commerce Ventures (Nykaa) continued to reel under pressure and hit a new low at Rs 975.50 on the BSE in Friday’s intra-day trade in an otherwise firm market. The stock of the online fashion retailer quoted lower for the third straight day, falling up to 15 per cent during the period. In comparison, the S&P BSE Sensex was up 0.32 per cent at 59,948 at 09:54 AM today.